Performance Analysis of Yili’s Acquisition of Ausnutria under the Background of ‘New Consumption’

As a well-known dairy company in China, Yili officially completed the acquisition of infant formula goat milk powder head Ausnutria Dairy 2022. This has become largest merger industry recent years. paper analyzes motivation and integration process Yili’s Dairy, uses event research method accounting to measure market performance financial acquisition, on this basis, effect is systematically evaluated. The study found that after merger, responded positively, shareholder wealth increased, mergers acquisitions had positive impact profitability, growth ability solvency addition slight reduction operating capacity. Finally, puts forward enlightenment enterprise provides experience for horizontal acquisition.